Defining your brand and building continuity in your company’s identity is no longer an option, it’s a necessity. Consumer and B2B relationships increasingly require a strong cross-channel brand experience. Whether it’s marketing materials, social media, email communications, or your website, customers expect to see reputability and consistency. As a creative, I strive to define your brand and company by the passion, goals, and inspiration that it was built upon.
As creative professionals, we are conditioned to mirror each other, follow trends, chase the pursuit of exceptionalism, and limit ourselves to what defines our profession. I say defy these limitations and stand true to what drives yourself creatively. I believe in never limiting myself to my profession or to the degree on my wall. The world of marketing, communications, and design is ever-evolving and so as professionals, we should too.
Defining oneself by their characteristics, abilities, or career choices is not my motto. I believe individuals are defined by what inspires them and how they see and experience the world. I find inspiration in the complexities and technological basis that has evolved communication and design. In part due to our pursuance of the connected experience, creative professionals have to find new ways to represent brands and build their cross-channel presence. My goal as a designer is to leverage a unique visual identity to bridge meaningful connections between a brand its customers.