Work + Projects

This page highlights selected projects across search optimization and marketing technology systems. The work featured here focuses on technical SEO and Answer Engine Optimization (AEO), CRM architecture, marketing automation, and digital infrastructure. These projects demonstrate hands-on experience implementing domain migrations, structured data frameworks, CRM platform transitions, and automation systems designed to improve search visibility, marketing operations, and scalable digital growth.

SEO & AEO Projects

Domain Migration & Search Repositioning Strategy

Sanalife Energy | May 2025

Overview:

Led the technical SEO and Answer Engine Optimization migration from sanalifewellness.com to sanalifeenergy.com, repositioning the company’s digital presence from wellness products to enterprise energy SaaS solutions.

Key Work:‍

Full domain migration strategy.
150+ redirect architecture implementation.
Structured data framework deployment.
AI crawler optimization• infrastructure and crawl optimization.

Impact:

Transferred ~30 Domain Authority points within 30 days.
Preserved search equity across legacy pages.
Repositioned brand search context toward energy SaaS.

Technologies:

Technical SEO
Schema (JSON-LD)
Cloudflare
LLMS.txt
Webflow

Marketing Technology Projects

Salesforce to HubSpot CRM Migration

Sanalife Energy | 2025

Overview:

Led the migration of Sanalife’s CRM and marketing infrastructure from Salesforce to HubSpot.

Key Work:

Full CRM data migration.
Lifecycle automation architecture.
Lead routing system rebuild.
Workflow automation deployment.
Pipeline and dashboard configuration.

Impact:

Unified marketing, sales, and service operations.
Improved inbound lead management.
Enabled marketing automation and campaign attribution.

Technologies:

HubSpot CRM
Operations Hub
Webhooks
Make (Integromat)
Microsoft 365

Corporate Systems Separation (M&A Transition)

Sanalife / InTech Energy / Aqualite US | 2023

Overview:

Led the separation of CRM and cloud infrastructure during the organizational transition of Sanalife from Aqualite US to InTech Energy.

Key Work:

Salesforce CRM instance separation.
CRM data normalization and restructuring.
Microsoft 365 and Azure tenant separation.
Google Workspace migration into Microsoft 365.

Impact:

Established an independent marketing technology stack.
Ensured continuity of CRM operations and communications infrastructure.

Technologies

Salesforce.
Microsoft 365.
Azure.
Google Workspace.